Mihir Parmar
Digital Product/UX/UI Designer with a proven track record at Purple, enhancing user engagement by 10% through innovative design and human-centered solutions. Expert in visual design and storytelling, adept at transforming user insights into impactful digital experiences. Skilled in storytelling, branding, and user-centered design.
UX/UI Designer, ICMC (NonProfit)
Experience
04/2022–01/2023
Led a small team of designers in a project to redesign multiple website pages for the International Children's Media Center, collaborating with main stakeholder throughout project timeline. Utilized surveys and user interviews to analyze the current state of the website, conducted competitive research to identify best practices, and built a component library for the design system to easily wireframe and prototype layout concepts for rapid concept iteration
Product Design Consultant, Purple (Contract, Remote)
02/2024–04/2024
Designed and implemented high-fidelity prototypes, component designs, and a new chat widget using an e-commerce brand style library, leading to an 8% increase in conversions and a 10% rise in user engagement. Collaborated with cross-functional teams to gather user insights, enhance product imagery, and manage digital assets, ensuring a user-centered experience across the site.
Digital Marketing Designer, Benetech (Nonprofit)
07/2021–12/2021
Created promotional infographics, social media adverts, and corporate collateral using Adobe tools, leading to over 87K impressions and 370 clicks on LinkedIn ads. Successfully refreshed a product logo for better readability across multiple platforms, updated web content via WordPress, and managed secure file storage and sharing through Box to enhance overall user experience.
Education
UX/UI Certificate, UC Berkeley Ext.
2021–2022
BFA Graphic Design, CSU Sacramento
2019–2021
Skills
Design Systems • Ideation • Storytelling • User Interviews • Competitive Analysis • Heuristic Evaluation • Concept Iteration • Branding • Human Centered Design • Responsive Web Design • Data Visualization • iOS/Material Design • HTML • CSS • Wireframing • Rapid Prototyping • Information Architecture • Usability Testing • A/B Testing • Accessibility
Tools
Figma • Illustrator • Photoshop • InDesign • Premiere Pro • Xd • Sketch • Canva • Procreate • Miro • InVision • MS Office • Google Analytics